ITC veljovic copywriting

Lively. Dynamic. Classic.
In other words, it's ITC Veljovic.

And it's your typeface for advertising, magazines, brochures, even menus and resumes. Quirky? Yep. Large X-height. Absolutely. Readable? You bet.

Jovica Veljovic, Yugoslavian type designer extraordinaire, developed ITC Veljovic in 1984. Strongly influenced by fellow designers Hermann Zapf and Henri Friedlander, Veljovic sought to create a crisp, sprightly typeface in which the letters appeared cut in stone. He lives in Germany, where he teaches type design, calligraphy, and typography at the Hamburg University of Applied Sciences.