Wednesday, September 7, 2011


i'm going to start with this: designing a logo is HARD. you have to consider so many things. it should look good in black-and-white, it should take advantage of negative space, it should be able to be separated from the wordmark and still be instantly recognizable...i could go on forever. the thing i have the most trouble with is the cleverness aspect. here are a few rough sketches for project 1, a logo for an area nonprofit called Hands 4 Paws. they all seem to be lacking in one element or another, which is frustrating.

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