wow. my first blog post for graphic design II (122). we're designing a logo/identity package for Hands4Paws, a relatively local non-profit organization that helps find loving homes for dogs + cats. i'm a tad intimidated when it comes to designing a logo. they seem so simple, yet you need to say SO much. the logo needs to embody the organization and its values while communicating a message and capturing the audience's attention. successful logos are minimal, look good in both color and black-and-white, work for an array of media, and are instantly recognizable. here are a few of my faves:
did you know that this girl scouts logo was designed by saul bass? me neither, until now!
i love the use of negative/white space in the major league baseball logo. the player is getting ready to make a connection with the ball, which seems like its floating in space, but is actually directly in the player's line of vision. the white elements—ball, player, and bat—are beautifully unified.
when i create the Hands4Paws logo, i want to keep these important elements in mind. i also want to make sure i'm capturing the essence of the organization.